The quality of the vehicles, the boldness of technology, and undoubtedly the ability to understand what the customer wants, have made VOLKSWAGEN a close, friendly and perfect brand for your life. But above all, in a brand where trust is the biggest pillar of relationship with its consumers. Begin to understand VOLKSWAGEN as the brand that produced the car that most captivated the population of this planet throughout history: the FUSCA. The word is a contraction in Portuguese of Volks (it pronounces “folks”), and it expresses the literal translation of VOLKSWAGEN: car of the town. It would take nothing more to mark the presence of the German automaker in history. His story began as yet another of Adolf Hitler’s obsessions, for the cart called the Beetle was of strategic interest to the Nazi Reich, an attempt at automotive uniformity of the Aryan race. The dictator’s desire was to produce a cheap (cost less than a thousand Marcos Imperiales) and economic car that would carry two adults and three children, and that anyone could buy it through a savings system aimed at their acquisition. The engineer in charge of developing the model was none other than Ferdinand Porsche. Approximately 336,000 people paid for the model, and the prototypes of the car, called the German KdF-Wagen (KDF stands for Kraft durch Freude , in Portuguese, ‘force through joy’, one of the slogans of the National Socialist Workers’ Party. known Nazi Party), already had the curves of its characteristic format and the air cooled engine, of four cylinders, mounted in the rear.
Thus, with heavy government subsidies, the company was officially established on May 28, 1937 under the name of Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH (Company for the Preparation of the German People’s Cars). Later that year, the company would be renamed simply as Volkswagenwerk, or ‘People’s Car Company’. Originally operated by the German Labor Front, a Nazi organization, VOLKSWAGEN had its main headquarters in Wolfsburg. The new factory had only produced a few units when World War II began in 1939. As a result of the war, its production was adapted for military vehicles such as jeeps and amphibious cars. And also more detail can be obtained about power vehicle like lexus can be provided. With the end of the conflict, the resumption of production came in a guarded manner when the West Germans were occupied by the victorious allies in 1945. As the future of the factory was still uncertain, it was offered to representatives of British, American and French automobile companies . Everyone rejected it. After visiting the factory, Sir William Rootes of the UK-based Rootes Group stated that “the model does not appeal to the average consumer of cars, it is very ugly and noisy … if you think you are going to make cars in this place, you are a great fools, lads “. Even so, the company’s factory operated under the name of Wolfsburg Motor Works and produced at the end of its first year 1,785 vehicles.
That same year the company introduced the VW Cabriolet, built by the Karmann Company, which would become the world’s best-selling convertible car. The 1950s began with the launch of the VW Transporter (popularly known as Kombi), representing a new segment of the automotive industry, and the project was based on the company’s internal transportation cars. Another important launch occurred with the Karmann Ghia Coupe, developed in conjunction with the Karmann Company. During this decade, the brand launched bases of its industrial expansion. During this period, the first multinational factories were installed in countries such as Canada (1952), Brazil (1953) and Australia (1954). Much ahead of its time, the company opened its capital in the Stock Exchange already in 1960, VOLKSWAGEN’s emerging aggressiveness was proven the following year (1961), when manager Heinrich Nordhoff incorporated competitors Audi, DKW and NSU. The 1960s saw important launches as in 1966 with the TL 1600 model and the VW 147, a small utility van developed for the German mail and nicknamed ‘Fridolin’. The monopoly in the small car segment was only threatened in the early 1970s. To remedy this new situation, director Rudolf Leiding renewed his traditional fleet and presented the world with PASSAT and PASSAT VARIANT (the Peruvian version) , in 1973, and GOLF a year later as successor to the Beetle. The GOLF was presented in the United States with the nickname ‘Rabbit’ (meaning rabbit in English).
In 1976, after 31 months after its launch, the GOLF model reached the mark of 1 million cars sold, proving the success of the vehicle. The following year the Beetle reached the historic mark of 21 million cars sold since its launch. But the success was not enough to prevent the automaker from ending the production of the model in Europe. From the 1980s onwards, the automaker began a huge process of acquisitions of other brands such as Spanish SEAT (1986), Skoda (1990), English Bentley (1998), Italian Bugatti (1998) and Lamborghini (1998). As part of a major restructuring in 1995, the automaker created Volkswagen Commercial Vehicles, the division responsible for all commercial vehicles of the German company. After approximately 70 years and more than 21 million units produced, On March 3, 2008, VW bought the Swedish truck manufacturer Scania. On the same day, Porsche became the main shareholder of VOLKSWAGEN with 51%, surpassing the hitherto largest shareholder, the government of the German state of Lower Saxony. It was as if a mouse swallowed a mammoth. However, Porsche did not resist the effects of the international financial crisis that began later that year, which worsened the brand’s financial problems when its largest market, the United States, reduced German import volumes by 50%. It should also be remembered that the German economy, the fourth in the world, has formally entered a recession. Breathless to pay the debt assumed with the purchase of the shares, he returned the majority control to VOLKSWAGEN and became part of the group. At the end of the story,
2020 – VOLKSWAGEN PASSAT US VERSION
The renewed Volkswagen Passat was presented at the Detroit Motor Show 2019. Despite the SUV fever, which gradually invades most of the segments, there are still manufacturers that continue to bet on traditional sedans and Volkswagen is one of them. The Passat is one of the most representative of the brand in the sedan segment and this four-door model, which already takes eight years on its back, is renewed with a deep facelift and receives some of the exterior features of the most exclusive and sporting Arteon. The similarities with the Arteon can be found in its front, which receives a new large grid, as well as new headlights and bumper. The rear has also been subject to revision and there the similarities with the Arteon also manifest, especially by the inscription Passat on the cover of the trunk. Recalling that it is the Passat that Volkswagen produces in the Chatanooga plant especially for the American market, a car that bears certain similarities with the European model, but with which it is not directly related. Now, eight years after its launch, the Passat receives a new update to face the last stage of its commercial life before the arrival of the new generation of this interesting sedan. The refurbished Volkswagen Passat 2019 is equipped with a 2.0 TSI engine that develops 176 hp of power in combination with a Tiptronic automatic transmission with torque converter. Of course we are talking about the North American market, as for now there is no news on the renewal of the Passat for Europe, although the first information suggests that the update of the German sedan for the old continent will arrive at the Geneva Motor Show 2019 which will be celebrated next March.
2019 – VOLKSWAGEN AMAROK AT35
This is a special and unique preparation by a dealer of commercial vehicles of the German brand in Iceland and a preparer known as Arctic Trucks, specialized in redesigning models of the market and adapting them to the needs demanded by its clients to reach inhospitable places. A one-off that starts at the base of the Volkswagen Amarok and has undergone important modifications at a technical level to serve as logistical support in transporting people through the icy roads during the winter of the island, south of the Arctic Circle, which presents itself with the name of AT35. With a higher ground height compared to a conventional version of the model that is on sale, the Amarok AT35 includes a 25 mm higher front and rear suspension, the adapted wheel arches are fiberglass and now show large special tires for all-terrain in the 315/70 R17 measures on both axles. In the lateral view it has bigger skirts, while in the interior the bucket with a surface of 1.45 square meters has been adapted and now has a fire extinguisher, a portable generator, VHF radio tuner, a toolbox and a kit of first aid with defibrillator included. Under the hood is the 3.0-liter V6 diesel engine that powers the Amarok as standard, with a maximum power of 224 hp. The modifications did not change the pick-up and exit angles of the German pick-up, which both remain at an angle of 28 degrees. Nick Axtell, Volkswagen’s Commercial Vehicle Sales Manager says “The Volkswagen Amarok has been a great success since its introduction and we are delighted to see it demonstrate its ability in some of the world’s most difficult conditions with the most extreme AT35” .
2018 – VOLKSWAGEN ATLAS CROSS SPORT CONCEPT
The new Volkswagen Atlas Cross Sport Concept was presented to the public as the harbinger of a new SUV that will soon arrive in the American market. Volkswagen continues to work on an offensive of new models with these features to take advantage of the heyday of crossovers with over-bodied bodies, plastic protections and signs of adventurous skills. The presentation of the new Volkswagen Atlas Cross Sport Concept happened in the Hall of New York 2018, being one of the great news that the German mark led to this important event. Based on the Volkswagen Atlas, which arrived in the United States last year, a five seat version was created with the own line of an SUV Coupe. The most relevant of the project is that it offers the advance of a future model of production that will arrive at the market in 2019 and whose production will happen in the same facilities where today the Atlas of seven places is manufactured, the plant that the brand owns in Chattanooga, Tennessee . But there are also other aspects to highlight about this concept car.
The exterior of the Volkswagen Atlas Cross Sport Concept, as pointed out before, stands out by the own line of an SUV Coupe. Compared to the front, the backlit grille connecting directly with the headlights and the illuminated Volkswagen emblem quickly catch the eye. Both headlights and daytime running lights use LED technology. His profile is different from the conventional Volkswagen Atlas that is marketed nowadays. The main changes come from the C pillar, since it is the point to adopt the new form of a Coupe SUV line. The front and rear bosses are now shorter. Details such as the rear roof spoiler, the chrome finishes and the design of the taillights reinforce the sporting character of the vehicle. The huge 22-inch alloy wheels should also be taken into account. In relation to the interior of the new Volkswagen Atlas Cross Sport Concept one can quickly perceive an atmosphere where one can breathe quality and high technology. Although it does not hide its condition of conceptual model, the truth is that the interior does not appear as futuristic as one would expect of a vehicle that emphasizes in its denomination the surname ‘Concept’. It draws attention to the all-digital 12.3-inch Volkswagen Digital Cockpit instrument cluster and the 10.1-inch screen for the infotainment system that crowns the center console. It incorporates the most advanced version of the multimedia system with proximity sensors and gesture control. And in the lower part of the center console, there is a second touch screen to handle systems like the air conditioner.
The new upholstery used in the seats and door panels must be taken into account. Volkswagen has also added numerous brushed aluminum inserts and other premium materials. The result is a comfortable and luxurious cabin. Another of the main points of the new Volkswagen Atlas Cross Sport Concept is its mechanical part. When mounted on the MQB platform, you can use all types of propulsion systems. For this concept the brand opted for a hybrid plug-in mechanics, to demonstrate that this future five-seat SUV could boast a version for the sustainable mobility enthusiast. The plug-in hybrid system consists of a 3.6-liter FSI V6 engine with 280 hp that will work in combination with two small electric motors – each acting on one of the axles. The front electric motor will have 55 hp and the rear will produce a power of 115 hp. The total power of the system is 360 hp. With this mechanic it is able to accelerate from 0 to 100 km / h in 5.5 seconds and reach a top speed of 209 km / h. Thanks to an 18 kWh lithium-ion battery pack, the Atlas Cross Sport Concept can run up to 42 kilometers in full electric mode. In the passenger compartment is a selector that allows to choose between the following driving modes: E-Mode, Hybrid, GTE, Off-road and Battery Hold / Battery Charge.